Google Ads Case Study: Resume Writing Services
Objective
Generate high-quality leads for Resume Writing Services while maintaining low cost per conversion and maximizing call inquiries.
Locantion: North India.
Strategy
1. Campaign Structure
- Search Campaigns targeting high-intent keywords:
- resume writing services
- professional CV writing
- resume maker India
- Segmented ad groups for:
- Freshers
- Professionals
- Executive resumes
2. Ad Optimization
- Strong CTAs: Get Your Resume Today, Call Now
- Value-driven messaging:
- ATS-friendly resumes
- Fast delivery
- Affordable pricing
- Call extensions enabled to capture direct leads
3. Audience Targeting
- Location: India (high-demand metro focus)
- Device optimization (mobile-first for call leads)
- Day-parting based on peak conversion hours
4. Conversion Tracking
- Calls tracking
- Form submissions
- Click-based conversion tracking
Results
đź“Š Campaign Performance
- Clicks: 1,476
- Conversions: 25
- Total Cost: â‚ą19,407.59
- Avg CPC: â‚ą13.39
- CTR: 5.45%
đź“ž Lead Engagement
- Phone Calls: 378
- Phone Impressions: 26,984
Key Insights
- High Call Volume Strategy Worked:
Majority of leads came via direct calls, indicating strong buying intent. - Low CPC Advantage:
At ~â‚ą13 CPC, the campaign maintained cost efficiency in a competitive niche. - Keyword Intent Alignment:
Targeting “resume writing” + “professional CV” queries delivered qualified traffic.
Outcome
âś… Consistent lead generation
âś… Strong CTR (above industry average)
âś… Scalable campaign structure for future growth
Conclusion
This campaign demonstrates how a well-structured Google Ads strategy + intent-driven keywords + call-focused optimization can deliver high-quality leads at controlled costs in the resume services niche.
