Strategy Overview

1. Website Design & Positioning

• Reworked homepage messaging to highlight “Affordable / Budget Haircuts”
• Clear pricing visibility to match “cheap barber” intent
• Mobile-first UX for local users searching on-the-go
• Added strong CTAs: Call Now / Get Directions

2. SEO Optimization (On-Page + Local)

• Targeted keywords:
  • cheap barber Booragoon
  • budget haircut near me
  • affordable barber Applecross / Melville
• Optimized:
  • Meta titles & descriptions (price-focused hooks)
  • Service pages with suburb-level targeting
  • Internal linking for location relevance

3. Google Business Profile Optimization

• Improved listing for local pack visibility
• Focus on:
  • Calls
  • Directions
• Regular updates + review signals

📊 Result: Increase in customer actions (calls & directions)

4. Technical SEO

• Improved site structure
• Faster load speed
• Local schema signals