Case Study: Facebook Marketing Performance of Huma Clinic (September 2022)
✅ Client Overview: Huma Clinic, a medical facility offering services like obesity treatment, dental care, and dietitian consultations, ran a comprehensive digital marketing strategy using Meta Ads and organic content to engage their audience and drive consultations.
🎯 Goal
Drive awareness and consultations for services like Dental, Obesity, and Dietitian support.
Improve Facebook and Instagram reach, profile visits, and audience engagement.
🎯 Paid Ad Campaign Analysis
Time Period: 1st Sep – 29th Sep 2022
Total Ad Spend: ₺25,376.65
Campaigns: Obesity, Dental, Dietitian
Location: USA, CANADA,UK
Conversion ( Result): Message
| Campaign | Results | Cost per Result | Spend | Reach |
|---|---|---|---|---|
| Dental Ad 2 | 86 | ₺152.12 | ₺11,482.74 | 35,763 |
| Obesity | 37 | ₺257.05 | ₺9,510.69 | 11, 276 |
| Dietitian | 23 | ₺138.08 | ₺3,746.76 | 4,677 |
Insights:
Dental Ad 2 was the highest performing ad in terms of results and cost-efficiency.
Dietitian campaign had the lowest cost per result.
Obesity campaign generated decent reach but at a higher cost per result.
📌 Reach & Engagement (Facebook + Instagram) Last 28 days
| Metric | ||
|---|---|---|
| Page/Account Reach | 154,266 ↑168% | 7,062 ↑51.1% |
| Page/Profile Visits | 332 ↑66% | 545 ↓18.1% |
| New Likes/Followers | 15 ↑25% | 111 ↓9.8% |
✅ Insight:
Facebook saw massive growth in reach and visits.
Instagram reach improved, but profile visits and new followers slightly dropped, indicating weaker profile-level engagement.
🌟 Top Performing Organic Content
| Post Date | Type | Reach | Likes & Reactions | |
|---|---|---|---|---|
| 18 Sept | REEL | 1,134 | 28 | |
| 11 Sept | REEL | 469 | 19 | |
| 7 Sept | REEL | 374 | 14 | |
| 2–14 Sept | REEL | Avg ~200 | 10–13 |
✅ Insight:
Reels outperformed regular posts by 3–5x in reach.
The top reel (1,134 reach) focused on patient appreciation—emotional, authentic content works well.
Key Takeaways
Key Takeaways- Paid Ads effectively drove targeted reach and leads, especially for Dental and Obesity services.
- Facebook organic reach boomed due to a consistent posting and Reels strategy.
- Reels delivered higher engagement—focus more on short-form video for continued growth.
- Instagram profile performance needs improvement—consider better CTAs and link optimization.
Paid Ads effectively drove targeted reach and leads, especially for Dental and Obesity services.
Facebook organic reach boomed due to a consistent posting and Reels strategy.
Reels delivered higher engagement—focus more on short-form video for continued growth.
Instagram profile performance needs improvement—consider better CTAs and link optimization.